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Supporting Growth Through Play
PlayPositive exists to help children experience sport as a place where they feel confident, supported, emotionally safe, and excited to grow and to help parents feel confident in how they support that journey.
We believe that the most powerful influence on a child’s sporting experience isn’t the coach, the session, or the result, rather it’s the environment around them, especially at home.
And that environment is shaped through small, everyday conversations.
These cards sparked amazing conversations!
Emma L.
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Why PlayPositive Was Created
Many parents want to support their child in sport but aren’t always sure how.
What do you say before a match?
How do you respond after disappointment?
How do you encourage confidence without pressure?
Too often, good intentions turn into:
Performance-focused conversations
Tension on the car ride home
Confusion about what “supportive” really looks like
PlayPositive was created to offer clarity, reassurance, and simple tools, grounded in sport psychology, that help parents support their child’s wellbeing, confidence, and enjoyment, not just performance.
Why Conversations Matter
Children make sense of sport through the people closest to them. The words used at home, the tone of support, and the way challenges are talked through all influence how children experience success, disappointment, effort, and growth.
PlayPositive™ focuses on small conversations because they have a big impact. When children feel heard, understood, and supported, they are more likely to enjoy sport, stay involved, and develop healthy relationships with challenge and emotion.
Our Mission, Vision and Values
Mission: Equip parents, coaches and clubs with simple, evidence-based tools that support wellbeing and meaningful sport experiences.
Vision: A world where every child feels supported, confident, and joyful in sport.
Values: Positivity, empathy, simplicity, evidence-based practice, growth, connection.
